BBC - What does luxury mean now?
For us, the aesthetic of a product always comes first because if something is not beautiful, people will not want to buy it – Hassan Pierre
December 11, 2018 | wellandgood.com
To win over luxury customers, sustainable values and an ethical mission cannot replace a covetable product, said Hassan Pierre, co-founder of ethical luxury retailer Maison-de-Mode, which stocks high-end brands including Osklen, Tome and Eleven Six. “For us, the aesthetic of a product always comes first because if something is not beautiful, people will not want to buy it… [but] naturally our brands have to adhere to our ethical fashion standards.”
Pierre adds that it is easier to embed new luxury brands with a sustainability-focussed business model. “I think that it’s very hard for companies that have been around 10, 20, 50 years, for them to re-structure their mode of operations to be sustainable,” he says. “They have to consider sustainability within their supply chains, their textiles, the communities in which they work”.