VOGUE ONLINE- Sophia Bush And Nina Farran Want To Change The Way You Shop Online
Sophia Bush and Nina Farran aren’t your typical fashion founders. The duo behind eco-conscious shopping destination, FashionKind, has brought a fresh perspective to the world of e-commerce. Founded in 2016 by Farran, the site is a gateway to the best in handcrafted and sustainable luxury. Though the pair prefer the term “impactful” to the overused “sustainable”, they’re eager to make shopping an experience that goes beyond consumption and connects with the way their customers want to engage with the world. “It’s the choices you make in your daily life that can make a big difference, no matter how small they may seem in the moment,” says Farran. “[Still] personal choice can only go so far. It’s become clear in the past few years that we need to pressure big companies to make changes. What we are hoping to do with Fashionkind [is] to set an example for other retailers and luxury brands and influence how they do business.”
![Sophia Bush and Nina Farran aren’t your typical fashion founders. The duo behind eco-conscious shopping destination, FashionKind, has brought a fresh perspective to the world of e-commerce. Founded in 2016 by Farran, the site is a gateway to the best in handcrafted and sustainable luxury. Though the pair prefer the term “impactful” to the overused “sustainable”, they’re eager to make shopping an experience that goes beyond consumption and connects with the way their customers want to engage with the world. “It’s the choices you make in your daily life that can make a big difference, no matter how small they may seem in the moment,” says Farran. “[Still] personal choice can only go so far. It’s become clear in the past few years that we need to pressure big companies to make changes. What we are hoping to do with Fashionkind [is] to set an example for other retailers and luxury brands and influence how they do business.”](https://images.squarespace-cdn.com/content/v1/549184dde4b029c3f238889d/1619712457320-QAAWTDX31UDJGRXIUTSP/Bildschirmfoto+2021-04-29+um+18.07.02.png)
