97 OPENED ON CROSBY STREET TODAY—JUST IN TIME FOR SOME NYFW SHOPPING

SEPTEMBER 1, 2016 7:53 PM | EMILY FARRA

''At a time when synthetic fabrics and high-tech manufacturing are replacing traditional crafts, it’s refreshing to walk into a store where everything you see has a human touch.''

To the uninitiated, Soho is the promised land of shopping. To New Yorkers, it’s more of an obstacle course: Steer clear of Broadway and be sure to go early to avoid the crowds, especially on the weekends. There are pockets of calm, though, where you can stroll at a normal pace without dodging a food cart, and Crosby Street is one of them. It’s among many reasons we were excited to hear that Daryl Kerrigan (of Daryl K), Marcia Patmos (of M.Patmos), Melissa Joy Manning, Tess Giberson, Erica Tanov, Catherine Carnevale (of Eleven Six), and Jaclyn Hodes (of Awaveawake) just opened a new store called 97. It’s located, as you may have guessed, at 97 Crosby Street, right next door to Rachel Comey.

“We were reminiscing about our early days in New York when there were these interesting places to discover and meet independent designers,” Patmos tells Vogue.com. “There was a real sense of community. The idea percolated and kind of organically made its way into a really amazing group of like-minded women making beautiful things in one store.” All seven women share an appreciation for the handmade—clothing, jewelry, and home furnishings. Patmos, for instance, specializes in hand-knit sweaters, while Manning’s hand-crafted jewelry features raw materials like amethyst, agate, and turquoise. At a time when synthetic fabrics and high-tech manufacturing are replacing traditional crafts, it’s refreshing to walk into a store where everything you see has a human touch. Stop by tomorrow to do some last-minute Labor Day shopping, or to stock up on a new Erica Tanov slip dress or Daryl K leather leggings before fashion month, which kicks off (are you ready?) on Wednesday.

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